SM Cinema, the country’s leading film exhibitor, continues its quest to elevate this country’s cinematic experience by bringing in state-of-the-art theater technology. Introducing the IMAX Experience to the Filipinos is one of SM Cinema’s ways of delivering world-class quality entertainment.
One of the highlights in the opening of SM Lanang Premier is the opening of the IMAX Theatre. IMAX Lanang opens with 467 seats and a digital projection system that can support both 2D and 3D films.
IMAX is the world’s leading film entertainment technology. It utilizes laser-aligned digital audio feed in addition to a revolutionary projection system that enhances image quality and display, delivering unparalleled and realistic sound and visuals.
The immersive movie-viewing experience that IMAX brings is made possible by IMAX Digital Media Remastering (DMR), the transformative process used to enhance and optimize the image and sound of Hollywood feature films for the IMAX format. During this process, IMAX spends hours, weeks and months working directly with the filmmakers and technical teams of each film on dozens of ways to enhance the movie, including adjusting the saturation, contrast, brightness, re-mixing the soundtrack, and a bunch of other variables in virtually every frame.
The result delivers an unparalleled image and sound quality that is designed specifically for IMAX theatres. Watching a film in an IMAX Theatre gives you a unique experience; it allows you to lose yourself in the scenes unfolding before you. With IMAX, you are absorbed by the movie.
Through SM Cinema, Filipinos are able to enjoy the IMAX Experience--an experience that takes you beyond the edge of your seats to a world you have never imagined.