Thursday, December 22, 2016

Piolo invites you to have your eyes checked!

Have you had your eyes checked? Top actor Piolo Pascual reminds everyone to go for an eye check up as part of the educational campaign of Crizal®, one of the flagship brands of Essilor, the world’s leading ophthalmic optics company.

The campaign, Create beautiful moments, features Piolo actively encouraging the public to have their eyes checked as he believes that beautiful moments in life deserve the clearest vision. The campaign was launched via an online video where it generated millions of reach. The video shows the actual patients’ eye check up with a visual image of the top actor comes alive standing in front of the patients’ clearest vision. The video can be seen at Essilor’s Philippines official YouTube channel, at

Protecting healthy eyes is as important as correcting vision problems,” explains Essilor general manager, Dr. Emelita Roleda. “Through the Create beautiful moments campaign, we can educate the public on the value of healthy eyesight, for everyone to realize that it need not take a missed moment to have a reason to visit your eye doctor. Everyone should have an eye check up at least once a year.

Actor Piolo Pascual joins Crizal®, a flagship brand of Essilor, in advocating yearly eye check-ups.

It’s a viewpoint that Piolo agrees with. “Eye exams are important to create great moments,” he remarks. “Take care of your eyesight and enjoy each and every moment in your life.