Jollibee Foods Corp and BPI Join Forces for HAPPYPLUS Card

Today, July 9, 2012, two proudly Pinoy companies have teamed up to introduce the first cashless payment rewards card in the country.

Jollibee Food Corporation (JFC), the country’s largest restaurant chain, and Bank of the Philippine Islands (BPI), one of the country’s leading commercial bank, launched the happyplus card at Fort Bonifacio, Taguig City.

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 JFC Chairman and CEO Tony Tan Caktiong and BPI President Aurelio Montinola led the ceremonies of introducing the happyplus card to the public.

“There is another milestone for JFC as we have managed to consolidate easy and fast transaction for our customers ordering and paying for their favorite food in any participating JFC stores nationwide through the use of HAPPYPLUS card,” Tan Caktiong said.

The happyplus card is JFC’s customer loyalty program that rewards its members points everytime they eat in any participation Jollibee, Greenwich, Chowking, Red Ribbons and (soon to be) Mang Inasal establishments. These points are accumulated and can then be used as a payment for any item sold in any participating JFC stores.

BPI, a foreplayer is cashless payment innovation, serves as JFC’s technology and infrastructure provider for the happyplus program. BPI envisions this type of payment scheme, Offline Contactless, to perpetuate in the next few years and they aim to take a lead at it.

“As one of the most trusted banks in the country that provides sterling banking services to millions of customers nationwide, we are proud that BPI is our partner in this endeavor,” Tan Caktiong added.

Aside from the convenience of the cashless transaction in all participating JFC stores, customers will be given corresponding raffle entries when they use the happyplus card for their food transactions, which are eligible for monthly raffle cash prizes.

To be able for a customer to avail of a happyplus card and check for more details about the happypluss card, he can just visit any participating JFC Stores nationwide and buy a happyplus membership kit from the cashier or register online at www.happyplus.com.ph.

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Basic Information about the HAPPYPLUS Card

What is a HAPPYPLUS Card?

HAPPY PLUS Card is JFC’s customer loyalty program that rewards members with points everytime they eat in Jollibee, Greenwich, Chowking, Red Ribbon and soon to be Mang Inasal establishments in Metro Manila. The points can then be used as currency for any item sold in any participating stores.

How do I become a member?

Just buy a HAPPYPLUS Membership kit at any cashier counter of Jollibee, Greenwich, Chowking, and soon to be Mang Inasal establishments in Metro Manila for only P100. Fill out the enclosed Membership Application Form and submit to the cashier counter. You can also register online at www.happyplus.com.ph.

What is the duration of the membership?

Membership in HAPPYPLUS is valid for three years from the date of application.

Can I renew my membership?

To renew for another three years, simply go to any cashier’s counter and pay the P100 renewal fee using cash or points.

How do I earn points?

Just use your happyplus card in paying your bill in any participating Jollibee, Greenwich, Chowking, Red Ribbon and soon to be Mang Inasal store. For every P50 purchase you earn one (1) happyplus point. One (1) Happyplus Point = P1. No Card, No Points.

How do I redeem?

Just go to any participating store and after ordering, advise the cashier that you will be utilizing your happyplus points for payment of your food order.

How do I join the monthly raffle?

Raffle entries will be automatically be awarded everytime you load.

How do I check my happyplus purse and points balance?

You may go to any participating store and tap your card in any card reader. It will automatically display your purse and point balance. Your happyplus points balance is also printed in your official receipt everytime you do a load or payment transaction. You may also visit and log on to www.happyplus.com.ph to manage your account online, find out your latest transactions and card balance, and check all the pertinent information regarding your happyplus card.

What happens If I lose my card?

Your card is good as cash. All happy points and happy purse loaded in the card will be lost as well.

What happens if I damage my card? Can I have it replaced?

For replacement or damaged card, surrender the card to the cashier’s counter of any participating stores. Damaged cards will be validated and will be replaced for free it found defective within 15 days.

A damaged card caused by cardholder’s mishandling will be considered a lost card. All happyload and happypoints will be forfeited.

Is there a maximum purse and reload limit?

Yes. P10,000 is the maximum purse and reload limit.

What is the minimum load amount?

The minimum amount is P100 and in increments of P100.

What is the advantage of loading more in the happyplus card?

Aside from the convenience of cashless transaction in all participating stores, you would be getting more raffle entries.

Reload Amount = Raffle Entry

P100                             1

P300                             5

P500                             10

P1000                           25

Jollibee Foods Corporation

Company Profile

Jollibee Foods Corporation operates the Philippines’ largest Quick Service Restaurant Chain with Sytem Wide Sales of P82.2 billion and Net income of P3.2 billion in 2011.

It has a store network in the country totaling 2,004 as of March 31, 2012: Jollibee Brand 752, Chowking 381, Greenwich 204, Red Ribbon 207, Mang Inasal 436 and Burger King 24, Abroad, JFC Group operates 509 stores: Yonghe King with 267 stores, Hong Zhuang Yuan 52, and San Pin Wang, 35, all in the People;s Republic of China, Jollibee 79 (USA 26, Vietnam 32, Brunei 11, Jeddah Saudi Arabia 7, Hong Kong, Qatar and Kuwait, 1 each), Red Ribbon in the US 33 and Chowking 40 (US 19, Dubai 17, Indonesia 2 and Qatar 2), Chow Fun (USA) 3 for a total of 2,513 stores worldwide.

JFC has started operating the Jollibee Food Processing commissary in Anhui Province, China and its Research and Development Center in Shanghai, China.

JFC recently completed its acquisition of a 50% share in the SuperFoods Group. The SuperFoods Group owns and operates Highlands Coffee Shops in Vietnam, Highlands Coffee Packaged Products and Hard Rock Café franchised stores in Macau, Hong Kong, Cambodia, and Japan.

Jollibee dedicates its continuous success to those who have supported the company from the very start – the Filipino consumer. As a corporate citizen, Jollibee is also committed to serve its host communities through socio-civic projects through the Jollibee Foundation.

Jollibee Foods Corporation has grown to be well loved as its brands have created a dining experience designed to delight and satisfy all of its customers worldwide.